
COURIER COMPANY BRANDING

CONCEPTS

The objective of this project is to develop a brand logo and visual identity for a selected courier company. The design should effectively communicate the company’s values and services while maintaining a professional and recognizable appearance. As part of the deliverables, the project includes creating mockups for branded merchandise, transport vehicles, and business cards to showcase the logo’s versatility across various applications.
FINAL LOGO

For this project, I chose a retro color palette to ground the company’s identity in a historical context, drawing inspiration from the spirit of innovation and advancement emblematic of the Space Race era. The logo iconography is intentionally minimal, featuring a square enclosed within a star shape formed by four opposing arrows—symbolizing expanse, direction, and continuous motion.

MINI LOGO
Mini Style Guide


MOCK-UPS






